'2018 Russia World Cup' fashion 'PICK'
Fashion brands are also busy ahead of the '2018 Russia World Cup'. Domestic and foreign fashion brands are pouring products to commemorate the World Cup. In order to promote not only marketing using the World Cup, one of the world's sports festivals, but also product sales. I selected a notable World Cup fashion item among them.
2018 Russia World Cup 'Taegeuk Warriors'
The 2018 Russian World Cup Taeguk Warriors wear formal uniforms of royal blue suits with light blue and dark blue colors. The suit is a product of Samsung C & T's fashion division 'Galaxy' and is named 'Pride Eleven' (Pride 11). Jacket and vest, and three pieces of trousers. I used the royal blue color to direct the solemn skin of football players to the most masculine. The lightweight stretch material is used to enhance activity, and buttons and ties are featured in Tai Chi patterns. Inside the jacket embroidered the names of the players and put on the emblem of the Korean Football Association. Galaxy is in South Africa in 2010 and in Brazil in 2014, following the World Cup.
Sohn Heung Min Soccer Shoes
Ace Sohn Heung-min, the national soccer player of Korea, wears Adidas soccer shoes in Russia World Cup. Sports brand Adidas has launched a new soccer 'energy mode pack' to commemorate the '2018 Russia World Cup'. The most notable among them is 'X18 +' which is Sohn Heung-min. It features a lightweight, minimalist design that minimizes the wall between the foot and the ball. It was finished with cool blue color and intense yellow color using point color. It is designed for fast-paced athletes and is designed to deliver stability and support during explosive acceleration through innovative technology. "X18 +" will be worn by Cho Hyun-woo (Korea), Louise Suarez (Uruguay), Gabriel Jesús (Brazil), Mohammed Sala (Egypt), David De Hea (Spain) and Hames Rodriguez (Colombia).
Collection of former and current Louis Vuitton directors
Nike, a sportswear brand, has taken a hands-on approach with former and current Louis Vuitton menswear directors Virgil Alavo and Kim Jones to showcase the '2018 Russia World Cup' capsule collection. Virgil Ablo, Offwhite founder and current director of Louis Vuitton Men's Clothing, is full of visual cues with big, bold nuances in this capsule collection. In a word, I designed according to instinctive sensibility. Kim Jones brought traditional sports outfits such as short pants (shorts), jerseys, and pre-match jackets from the Capsule collection, and reorganized his clothes with new incisions about how body proportions change. Especially inspired by the London punk style of the 7080s and extended the meaning of wearing uniforms.
Korean designer world cup edition
Domestic fashion designers also launched products that celebrated the World Cup. Ko Tae-young designer Beyond Closet has released the limited edition World Cup edition in commemoration of the 2018 World Cup in Russia. As a domestic designer, it is a different line. The Beyond Closet World Cup edition was completed by adding the World Cup mood to the existing ILP line featuring dog patches. The cute dog patch that participates in the soccer game or cheers is placed in the form of a big logo or a small logo in a short-sleeved polo shirt and finished with a sensational design. Short-sleeved polo shirts are available in a variety of colors, including white, black, green and red.