2018 Spring Outdoors Attempt to Find a 'Fit & Color'
The outdoor industry has set foot in the spring of sports season. Recently, as more and more women are enjoying various sports and outdoor activities, and the fashion of aggressive look has become more and more intense, competition for catching girls has become more intense, and women's special products . The keywords for women in the outdoor industry this spring are slim looking pits and bright colors. In order to appeal to women who want to look beautiful anytime and anywhere, slim fit that gives a thin body correction effect and stimulates women's exercise desire by showing products with bright color or flower pattern matching with spring. In particular, this year it attracts attention because many brands are launching new products or increasing their weight.
Nepa is attracting women's consumers by introducing sweet and trendy colors, focusing on Jeon Hyun, an advertising model, focusing on the fact that pretty sportswear stimulates motivation for exercise. 'Freemotion Line', a flagship product, is a functional wearable apparel that emphasizes a solid body line and shows a 'pit' that looks slimmer. This year's Panton trend coloring 'ultra violet' system adopts orchid color, The products are also combined to maximize overall style and fit. Especially, for women's products of free motion jacket, 'Jeongeon jacket' and 'Body shedding jacket' which are slim like Jeon Hyun's 'Body Shading' effect which produces a slim silhouette due to the pit holding the body line. And is becoming popular.
K2 reflects the needs of female customers this year, more feminine and slimmer line, pink, coral, yellow and bright and fresh pastel color products are stimulating the show. K2's 'Mulle Long Jacket' is a spring safari jacket inspired by the feminine pink color of pink mulberry flowers. Luxurious luster and adjustable waist straps make your waistline slimmer.
Black Yak launched the Nak Beauty product series this year. It consists of 20 kinds of items, from jackets to t-shirts to pants. It shows feminine silhouette with patterns such as flower, check, dot and waist wrinkle shearing. The pants are tight inside the lower abdomen and have a system that corrects the body shape, making it look slimmer. The representative product 'Tropical Jacket Windproof Jacket' has added a feminine feeling with a bright flower pattern and a waist shirring detail.
Red Face is actively targeting female targets by expanding more than 50% of the products that emphasize the style and color of women's jackets this year, by more than 50% over the previous year. Especially, the spring jacket 'shelltex light print woman jacket' which is introduced in this season is featured by the activity focused function and trendy pattern so that it can be worn lightly in spring. Red Face is a 'floral series' with flower patterns applied to various product groups such as t-shirts, hats and backpacks as well as jackets.
Wild Rose has been making a full-fledged renewal this year, turning it into a woman-only lifestyle brand. Strengthen brand image and core value of female outdoor DNA, and expand consumer target for younger age. It focuses on the product line that focuses on harmonious style that can break the boundaries of leisure activity and be worn stylish from anywhere. In addition, we propose a lively fashion through the pit which applies calm and sophisticated color such as jacket and pants and the color [ultra violet] of the year which Panton chooses as a color company.
"As women's outdoor and sporting activities increase, the importance of women's customers in the industry is increasing, so the products and marketing activities targeting women are increasing," said an official from the fashion industry. "Women are interested in style because they are motivated to exercise by using pretty sportswear. Therefore, there are many products that emphasize fashion so that they can look stylish even when they are looking thin or bright colors."