501 Day, We Are All Collaborators!

LeviS is still evolving. Jin's identity as a legendary birth-mark "miners' pants" is preserved, and is constantly loved by innovative ideas. Among them, regardless of the country and generation, items that are continuously attracting high popularity is Levi's 501! The original Jean 501, which was born on May 20, 1873, retains its long-time bestseller reputation by offering a classic American style adornment and unspoiled natural beauty.

Levi 's 501 pants are built with the history of the 501 pants and love the consumer. 'Levi' s making you complete. That's Levi's 2018 campaign, "We Are All Collaborators." Leviath will designate May 20 as '501 Day' and congratulate the story of an individual recreating the 501 in their own way everywhere in the world.

In the campaign, we are all collaborators of Levis. 501 damage to the pants, patches and other customs in each way, such as adding styling tips and memories, because it contains a story. This recreated 501 becomes a canvas of my own and becomes a work of art. With a long time together with the traces of the consumer and the history of the individual, while the value of the Levi 's gradually shines. This is why 501 pants are loved for a long time.

Recently, LeviS showed another new attempt through the cultural project "Crafted with Tailor Shop" by Naal. Representative artists from Korea and Japan who have their own unique working world can develop their own inspiration and ideas by using Levi's denim as a canvas. I had a special relationship with Naïs and Levi, who sketched etiquette in the past.

On May 20th, Levi's launching a variety of new projects and campaigns will bring out 501 Day Limited Edition products. 501 is the most eye-catching color button ever celebrated on the 145th birthday of the pants. The 501 color pants with a pastel tone ice cream color button and an intense red button are just some of the items that Levi's mania is looking for. We remember a lot of gold rush miners, and a variety of items such as Selveji 501 pants and oversized t-shirts that combine iconic graphics and early 90's style are also waiting to be released. In addition, the company will showcase collaborations with Hollywood Reporters and Karla Welch, the most influential stylist in the New York Times.