Advertisement battle: Lee Min-ho vs. Kim Soo-hyeon-I

The two of them have recently been chosen as the new faces of each others' advertisements. This is an interesting piece of information as there seems to be an invisible battle of ego.

Kim Soo-hyeon-Iwas attacked first. He was the global model for bag brand Samsonite Red but wasn't able to re-sign at the end of December last year. Samsonite wantedLee Min-hoinstead.

Samsonite choseKim Soo-hyeon-IoverSong Joong-kiand experienced a great effect in marketing thanks to Kim's big hit with "My Love from the Star". They even created a real-size poster of the actor to use for promotions.

Samsonite claimed, "Lee Min-ho's sophistication and city-like image is what Red wants". TheLee Min-hobackpack has been selling like crazy.

However, things have changed three months later.Kim Soo-hyeon-Iis now the model for Jeju Air, whichLee Min-homodeled for before and helped increase the value of the company. The company claims it will be one of the best LCC withKim Soo-hyeon-I, a verified Hallyu star.

Jeju Air hiredLee Min-hoas its model last year and laid out overseas plans. The effect was immediate. The Jeju Air Facebook followers doubled in three months and the number of passengers increased from 4.5 to 5.9 million.

An agent claims,Lee Min-hoandKim Soo-hyeon-Ihave been competing in the advertisement market since their reputations in Asia have begun to go up. It's not easy to find people like them, so this cycle will continue for a while.