BTS now stands for "Beyond The Scene"

Bulletproof Boy Scoutswill be a distant memory. With thenew logo comesmore changes asBTShas changed the official acronym of BTS toBeyond The Scene. In Korean, they will still be 방탄소년단 or Bangtan Sonyeondan.

The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.

The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.

What are your thoughts on this rebranding?