BTS Won The Top 1 In March Boy Group Brand

Bulletproof Boys, Seventeen, and Tomorrow by Together (TXT) won the Boy Group's top brand in March 2019. 

The Korean Enterprise Reputation Research Institute surveyed 78,165,723 Boy Data Group brand data from February 7, 2019 to March 8, 2019 through the Consumer Behavior Analysis, which showed participation index, media index, communication index, community index Were measured. Compared with February's 74,354,565 brand big data, it increased by 5.13%. 

The brand index is an index made by analyzing brand big data by finding that consumers' online habits have a big influence on brand consumption. The Boy Group brand reputation index can measure positively negative ratings, media interest, consumer interest and traffic for the boy group. Brand reputation editor 100 brand monitor analysis was also newly included. 

(RM, Sugar, Jean, JHOP, Jimin, Viva, Jeongguk) brands were analyzed as brand participation index 4,258,936 media index 4,880,064 communication index 4,026,767 community index 3,198,335 and brand reputation index 16,364,102. Compared to February's brand reputation index of 15,054,429, it rose 8.70%.

Second, Seventeen (Esues, Jeonghan, Joshua, Joon, Hoshi, Woo, Woo, Diet, Min Kyu, Duk, Vanguon, Vernon, Dino) brand participation index 969,584 Media index 1,999,424 Communication index 1,594,102 Community index 994,552 Brand And a reputation index of 5,557,662. Compared to February's brand reputation index of 5,883,604, it fell by 5.54%.

The Brand Index of the Brand Index was 5,088,657 with the participation index of 1,126,840, the communication index of 1,789,760, the communication index of 1,277,379, and the community index of 894,678. The Tomorrow by Together brand is new to the Boy Group brand reputation analysis. 

"The Boy Group brand reputation As a result of the Big Data analysis in March 2019, the Bangladeshi Boy Scouts brand ranked first. The Boy Group brand category grew 5.13% in February compared to 74,354,565 brand Big Data. In detail, brand equity rose by 19.25%, brand issues by 0.16%, brand communication by 9.66%, and brand spread by 1.32%. " 

In the link analysis, "Love, thank you, and make a record" in keyword analysis, and "Wembley, concert, TXT" in a keyword analysis. Brand analysis shows that 21.76% , Brand issues (31.92%), brand communication (18.99%) and brand spread (10.79%). 

 

Meanwhile, in March 2019, the Boy Group's brand reputation has grown to include the Bulletin Board Boyd, Seventeen, Tomorrow's Together, Exo, New East, SF9, Shiny, Infinite, Monster X, Winner, Astro, Bisoubi, NCT, Berry Berry, B1A4, , Tray, 2PM, Hot Shot, God Se7en, The Boys, Pentagon, Super Junior, BAP, TVXQ, Icon, Titles, Blockby, Stray Kids.