BTS’s Jimin topped this februrary idol brand  in  News

Back by:  HyonJoo.Kim  on  March 7, 2019 02:12 AM

BTS’s Jimin topped this februrary idol brand

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Idol individual 100 brands in February 2019 Big data analysis, the 1st place bulletproof boy Jimin second place Gang Daniel third place black pink jenny were analyzed in that order.

The Korea Corporate Reputation Research Institute has extracted 228,368,061 pieces of 987 idol personal brand big data from January 21, 2019 to February 22, 2019 for the analysis of the idol personal brand reputation big data, Brand index, media index, communication index, and community index. Compared with 257,472,560 in December 2018 .

Brand reputation index is an indicator of brand big data analysis that finds consumers' online habits have a big influence on brand consumption. Through analysis of reputation of 100 private brands, it is possible to measure positively negative evaluation, media interest, consumers' interest and traffic for 100 idol individual brands. I also included the monitoring results of 100 idol brand reputation editors.

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In February, 2019, it ranked 30th in the list of the top 100 personalities of idol personalities. The ranking of the top 30 is as follows: Jangmin Bangang, Jangang Gang Daniel, Black Pink Jenny, Bangladeshi Volunteer Boy Band, Bulletproof Boy Band, Bulletproof Boy Band, Hope, SF9 Chan Hee, Bulletproof Boys RM, AOA Ji Min, Yi Ria, Yoon Yuna, Hotshot Naeboon, Lee Dae Hwi, Girl friend mystery, girl friend wish, space girl goodness, New East Minhyon, black pink index .

And Jindong brand of bulletproof boy band Jangmin brand were analyzed as brand participation index of 2,101,892 media index 2,367,268 communication index 2,714,789 community index 2,145,545 and brand reputation index 9,329,494 . Compared to December's brand reputation index of 12,506,372 in December 2018, it fell by 25.40%.

2, and Gang Daniel brand was analyzed as brand participation index of 3,821,686, the media index 1,204,757 communication index 1,369,431 community index 1,931,394, and the brand reputation index 8,327,268 . Compared to December's brand reputation index of 11,949,952 in December 2018, it fell 30.32%.

Third, the Black Pink Jenny brand was analyzed as the brand reputation index 6,535,258 as the participation index 1,296,648, the media index 2,067,171, the communication index 1,335,167, the community index 1,836,272 . Compared to December's brand reputation index of 8,551,894 in December 2018, it was 23.58%.

4th place, the bulletproof boy band 's official brand was analyzed as the brand reputation index 5,945,118 with participation index 938,240 media index 1,956,456 communication index 1,292,974 community index 1,757,449 . Compared to December's brand reputation index of 8,031,881 in December 2018, it fell by 25.98%.

5th, bulletproof boys' brand , brand participation index 938,240, media index 1,885,073 communication index 1,353,012 community index 1,217,894, brand reputation index was analyzed as 5,394,220 . Compared to December's brand reputation index of 9,516,349 in December 2018, it dropped 43.32 %.

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Kang Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In February of 2019, the Bulguk Boy's Ji Min brand ranked first in the list of the top 100 personal idol brands. The brand big data analysis showed that the number of brand big data in December 2018 was 11.30% "In detail, brand consumption fell 22.96%, brand issues fell 27.90%, brand communication fell 22.71%, and brand proliferation increased 76.08%."

"In December 2019, the Jindong brand of bulletproof boy band, which ranked first in the list of the top 100 personal idol brands, showed a high level of" sexy, cool, cute "in the link analysis, and" promise, Japan, concert "was high in keyword analysis. Positive rate analysis showed a positive rate of 89.20%.

The Korea Reputation Research Institute ( http://www.rekorea.net ) is measuring and evaluating the brand reputation index through the analysis of domestic brand big data reputation. Big Top 100 Idol Brand Analysis February 2019 Big Data Analysis was conducted from January 21, 2019 to February 22, 2019 through the Idol Brand Big Data Reputation Analysis and Brand Reputation Monitor. 

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