Daniel Wellington, CEO, Han Seung-jin ... "Total Sales in Domestic Sales and Marketing"

Swedish watch brand 'Daniel Wellington' announced on July 7 that it went straight to Korea. The direct turnover is that it established a branch directly in Korea without holding hands with the partner company. 

According to Daniel Wellington, it is our ambition to improve customer satisfaction by promoting direct marketing to Japan, Hong Kong, and Singapore, and promoting brand image, marketing, and best product supply that our company maintains.

Daniel Wellington will be doing his best in domestic sales and marketing activities with Lee Jong-ha, CEO of Korea branch. Daniel Wellington plans to launch an official store in Korea's main store, which will combine Korea's mood with Daniel Wellington's brand image, and will open its first official store in September. In addition, since the launch of the Kakao shop on June 4th, online sales will increase.

Daniel Wellington said, "We are planning to diversify marketing of in-flight marketing, which is currently in progress at our head office in Sweden, in line with the domestic sentiment." We are preparing to market through various sell-PPLs, I plan to increase my brand intimacy with promotions. " 

On the other hand, Daniel Wellington was born inspired by the British gentleman who came across the brand founder Philip Tysander, who created a watch that unfolded the style and classics of the British gentleman in his own style. It has settled in the domestic market with NATO strap watch brand and presented colorful color and design products.