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EXID's agency Yedang Entertainment will go by new name 'Banana Culture'!

Yedang Entertainment, home toEXID, female soloistSung Eun, Indie artistsWell Done PotatoandRare Potato, and more, has undergone a name change!



A representative of Yedang Entertainment revealed,"The company plans to merge in a strategic partnership with Chinese media groupBanana Project. Ahead of the partnership, we have decided to change the label's name to Banana Culture."


Banana Project is a Chinese media group known for owning the famousPanda TV. It seems like Yedang Entertainment will become yet another label to join the line of K-pop companies forming partnerships with Chinese investors.