[Fashion FOCUS] The attitude of fashion to cope with the phenomenon of 'it pocket'
Although the low birth rate forecasts that the kids' market will shrink, a new consumption trend called '8 pockets' is bringing 'kids' to the fashion industry. 'Eight Pocket' is a phenomenon that parents and grandparents open their wallets to grandparents, uncles, aunts, and aunts for a child in a low birth rate trend. In this trend, fashion brands such as outdoor and casual are ahead and challenge the kids' market.
According to the Korea Textile Industry Association, the current domestic children's wear market is 1.98 trillion won. It exceeded 1 trillion won in 2014 from 877.1 billion won in 2012 and recorded 1.30 trillion won in 2016, marking the fifth consecutive year of growth. Last year, 8.4 percent (110.1 billion won) was downgraded, but the growth slowed somewhat, experts say.
According to the online shopping site Gmarket, skirt sales of junior apparel jumped 423% YoY in the past month as of April 8th. In the same period, sales of jackets increased by 324%, dresses by 229%, pants by 131%, and blouses and shirts by 132%. Children's sneakers increased by 39% and sandals and slippers by 26%.
As the size of the children's wear market grows, the outdoor and casual industries are making their way into the kids' line. In addition to launching a new line of kids, the company is also responding to the 'it pocket' phenomenon by expanding items for kids' clothing and in-store stores.
Nepa Kids plans to further strengthen its children's brand by strengthening product assortment and expanding its sole store this year. Nepa Kids, which was launched in the form of a chop-shop, is launching its own brand in March 2015, and sales are growing. It increased from 20.3 billion won in 2016 to 30.5 billion won last year. The store is also growing. Currently, 66 stores are planned to expand to 73 stores this year, including a shop, and a total of 127 stores will be operated.
Black Yak Kids has expanded the range of suits and sneakers for girls this year. A slim fit dress line, bright color and cute prints, and a variety of functional sneakers and slideshows for kids. We have also increased the number of products that enhance functionality by reflecting parents' concerns about the growth and safety of their children.
The SPA Kids brand 'TOP TEN KIDS', developed by Shinseong Trade, expanded the target age from 3 to 13 years, considering that it has the business potential for the kids market. The company has aggressively expanded its distribution network by introducing a shop in the shop that includes a kids line in a top ten store, as well as a unique kids' store.
Fila Kids has decided to increase its launch volume by 25% from the previous year. It plans to show a variety of kids' products that reflect Fila's unique sensitivity. We also continue to release the Unique line with themes such as 'Fila Curling Capsule Collection' using curling.
Shoes multi-store ABC Mart has stepped into the kids market. ABC Mart will be opening its sole Kid's store 'ABC Kids Mart' on April 19th at Jamsil Lotte World Mall. The store offers a wide range of products including shoes, hats, bags, socks, and accessories. ABC Mart aims to open more than three stores in this year and more than 15 stores in the next year, starting with the # 1 kids' store, centering on multiple shopping malls and department stores.
A fashion industry official said, "As a breakthrough in the fashion industry's long-term recession, a child-wear market has been emerging that leads to consumption trends in the pocket." Consumers have decreased and the number of gift purchases has decreased, but the market size has increased as the demand for high-.