[Fashion IT] "Buy clothes in Instagram" ... Include Instagram Shopping, Korea Landing Countdown

Facebook-owned photo-oriented social network service (SNS) Instagram is expected to take up a large part in Korea as a major shopping platform such as fashion and beauty. 

According to the foreign and IT industries, Instagram has further strengthened its role as a marketing window and added shopping functions. Instastram has expanded its platform shopping experience to eight countries including the UK, Canada, and Germany from 20th.

The shopping feature is a feature that Facebook has already used globally, such as 'Tap to view' and 'Shop Now' for existing services. With the introduction of this shopping function, if you select the 'View products' icon on the bottom left of the photo in the Instagram, the tag appears on the product, so you can check the detailed image, description and price of the product. In particular, it is possible to connect purchases directly from the Instagram. If you select the 'Buy Now' link, you can go to your brand website to purchase the item. 

Instagram is actively used as a marketing window for fashion and beauty in Korea. Influencers (influential individuals) in the Instagram, a major user in their 20s and 30s, are advertising fashion and beauty products. However, since it is impossible to measure whether or not to purchase, marketing efficiency could not be directly confirmed. 

It is expected that many fashion and beauty companies will utilize Instagram shopping function in Korea. An industry representative said, "Facebook has grown into a shopping and advertising platform with the introduction of advertising and other selling features." Instagram will also become a marketing platform for fashion beauty, which targets women in their 20s and 30s "He said.   

Meanwhile, according to a survey conducted by Influencer platform Zine earlier this year, a survey of social media channels about fashion and beauty around the world asked about their favorite social media channels, resulting in about 80% It was the overwhelming 1st place.