[Fashion IT] LF, 'Around The Corner' Launching a Solo Mall ... 'Online Young Street'  in  Fashion

Back by:  HyonJoo.Kim  on  May 15, 2018 03:12 PM

[Fashion IT] LF, 'Around The Corner' Launching a Solo Mall ... 'Online Young Street'


LF has made a full-fledged entry into the domestic online street edition shop market, which is launching its own online mall 'Around The Corner.com' on the 15th of this month, officially launching the brand name 'Around The Corner' around the corner. 

The total market size of domestic online street editing shops is about 500 billion won as of the end of last year, and it has been growing at a CAGR of 40% since 2015. While the brand-new concept, W concept, and 29cm brands are increasing their awareness with their differentiated concepts, there is a steady stream of shops in Yeong-street editing shops of existing institutional brands such as Fila.

LF has opened its own online mall 'Alandon The Corner' to supply young and trendy street fashion products of various brands to young customers between 16 and 32 years old. We also created a separate community space where young people share trendy information, humor, and street fashion photos to maximize the intimacy between target customers.

In addition, Around The Corner will support the incubation of new store brand with the launch of the exclusive online shopping mall, and secure a large number of store brands through exclusive product operation. By supporting the production and supply of major shoppers, we plan to lay the foundations for growth along with shoppers.

LF Around The Corner.com said, "Based on the Internet visiting patterns of young people aged 16 to 32, which are summarized as information, humor and intimacy, we intend to create practical empathy so that these target customers will be able to perceive a closer, "We will focus on attracting new visitors and increasing visitors' time on the site through content composition such as linking pictures with witty products and pictures naturally."

On the other hand, The Around The Corner, which launched in the autumn of 2012 as a lifestyle editorial shop, started to attract a lot of street fashion brands in earnest from the beginning of last year and has become a street lifestyle editorial brand.

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