[Fashion keyword] Gucci, fashion brand now seen as the 'best prime'
"This is nuts!" As a lot of fakes (goods), Gucci is a brand that cannot miss the luxury industry. Gucci has opened a new heyday in the retro (retro) craze that has been blowing in recent years. In the logo-less trend that the logo cannot be seen, the retro style which emphasizes the logo such as the big logo is popular, and the product such as the logo and Gucci tee is sold a lot. According to List, a global fashion research engine, last year's top-selling luxury product TOP5 was Gucci's 'Bloom Slide' (No. 1), 'Logo Belt' (No. 3), 'Ace Sneakers' '(4th place), and' logo T-shirt '(5th place). Sales also rose sharply.
Gucci Oguchi born in Italy started in leather workshops, Gucci had many twists and turns, until the family business and the fashion business Kuring group operated. Today, it has become a brand that surpasses Louis Vuitton and has become a brand that stars love. In Korea, rapper BW is well-known as Gucci Mania, and the globally popular KPOP idol group "BTS" has also styled Gucci products at American stage. Nowadays, Gucci enjoys its heyday in the luxury industry, where the Millennium generation is turning away.
# Bamboo bag
Bamboo handle is impressive Bamboo bag is a representative product of Gucci. In the harsh conditions of Italy, after the end of World War II and the defeat of Italy, leather companies were not able to withstand the hardships. At this time, Gucci made a small size handbag with a bamboo handle made from Japanese pig leather instead of ordinary leather. The handle is inspired by the curved shape of the horse saddle, which is bent for about 13 hours in a round shape with heat applied to the bamboo. Bamboo bags, first introduced in 1947 as '0633', quickly became popular. In the Italian film, the actresses appeared more popular with Gucci bamboo bags. In the 54th year of Roberto Rossellini's "Viaggio in Italia", Ingrid Bergman and Michelangelo Antonioni's "Blow Up" in the year 66, Vanessa Redgrave heard a bamboo bag. The designer, Tom Ford, who became a creative director in 1994 and revived his brand in three years, was the first Bamboo bag from Gucci.
# Horsebit Loafer
Gucci is a representative of the shoes 'horses comb looper' is. This roper was inspired by the 1953 riding gag, and the first ring was decorated with two rings and bolt motifs on the men's loafers. At the time, this shoe was very popular. Clark Gable, John Wayne, Fred Astair, and more. In particular, in 1959, a black and white photograph of Alain Delon sitting at the Hotel Terrace on Khan and sitting with actress Romy Schneider in the hands of Horsbip Loop made Horsbrucker famous. Horsbrucker has been permanently exhibited at the Metropolitan Museum, entitled 'The Fashionable Attempt of Design and Craftsmen', in recognition of the groundbreaking attempt to decorate metal ornaments on the shoe's foot. Gucci presented the Exclusive 1953 Collection (2013 Collection) on the occasion of the 60th anniversary of the birth of Hosbit Looper in 2013.
# THE WEB
If you think of Gucci, there is a logo that is as famous as the GG logo. That is 'The Web'. Gucci's The Web, which combines three colors in 'Green-Red-Green', was inspired by the canvas strips used to fix the saddle at the end of 1951. It is also called 'GRG' and its 'blue-red-blue' color combination is called 'BRB'. The Web has been used extensively for many years. Travel bags in the 1950s, Jackie bags in 1961, and A line skirts in the 1970s were also frequently used as prints and leather patsewalls. In addition to the GG logo, which was first introduced in 1961, Gucci's Hallmark (a mark of quality), which symbolizes the fact that it is a product of Gucci, is also used as an icon, symbolizing Gucci's youthful and sophisticated sense of sportiness. Symbol) has become.
# Flora
One of the representative patterns of Gucci is 'Flora'. This Flora is a pattern created for Monaco's Prince Grace Kelly. In 1966, Grace Kelly visited the Milan Gucci store with her husband, Prince Rainier III, and bought a green-colored Bamboo handbag. At the time, Gucci suggested to Grace Kelly to pick one more product because she wanted to present it to her. Grace Kelly wanted a scarf, but Gucci did not have a scarf. So, Guadal asked Vittorio Accornero, illustrator, to design a scarf. The next day Vittorio Acornello brought illustrations with flowers, fruits and insects representing the four seasons, and Gucci Flora was born.