Fashion industry, nature-friendly material 'Green Schumer' with summer products

Sustainable fashion, which is considered to be eco-friendly in the fashion industry around the world, has emerged as a trend, and products made of nature-friendly materials such as linen, bamboo, Korean paper, and cotton are pouring in summer fashion. Through this, the fashion industry is targeting the Green Consumer, which means consumers who prefer eco-friendly products and think about the environment. 

Bruno Baffi, an Italian-inspired menswear of the year, has released a variety of summer products that utilize natural linens that are cool and comfortable to wear. The 'Mediterranean Linen Shirt' features a luxurious appearance and brilliant color appearance at Bruno Bafi. It features 100% Italian linen to maximize the characteristics of natural linen, while also incorporating stylish designs and silhouettes. 

Men's Town Casual Brand Indian (INDIAN) showed 'Bamboo blend short sleeve shirt' using Bamboo material extracted from bamboo in the summer. 'Bamboo blend short sleeves shirt' is composed of Bamboo blend and linen blend, which gives a refreshing feeling without sticking to the body easily even in summer sweat. The soft vertical stripe pattern of pink or gray is designed to give a visually slim look. 

In Bean Pole Outdoor, a t-shirt made of natural materials such as Hanji (Korean paper) was released as a summer item after last year. Hanji, which is extracted from mackerel, is not only natural friendly but also possesses excellent antimicrobial and deodorizing properties, and has an unpleasant odor in summer when it is prone to sweat. Also, it has the function to protect the skin from harmful bacteria, so it is good for those who have sensitive skin to feel free to wear. 

LifeWare brand Nau has introduced its 'organic cotton shirt' line that uses natural materials. It is made from organic cotton that does not use chemical fertilizer and insecticide, and only control cotton certified by control union which is given only to farmers who use healthy soil. It is characterized by consideration. "Welcoming T-shirts" and "Com boots T-shirts", which add a light and thin texture and a soft texture, are typical products.

"The natural materials such as linen are becoming popular due to the continued interest in eco-friendly materials due to the effects of fine dust, ozone, and environmental pollution," said a fashion industry official. "We are considering the environment as a smart, Green + Consumer 'is emerging as a new consumer segment, so the trend of eco-friendly fashion consumption will spread in the future. "