"Fine dusty fashion"
Fine dust, and yellow dust are shaking the domestic fashion industry. Nowadays, not only in Seoul but also in the whole country, people are worried about 'fine dust' due to the raid of fine dust. Masks are becoming 'face wear' and are popular. Among them, the fashion industry such as outdoor and sports this spring is aiming at consumers with 'fine dusty fashion' which is equipped with functionality such as dustproof effect.
The North Face released the 'Protection Jacket Series' as a representative item for the 2018 S / S season. Among them, the Super Hike 2 jacket prevents the fine dust from sticking to clothes using the fabric on the body and bottom of the sleeves, and the top is a 2.5-layer material with water-repellent function, so it can respond to the whimsical weather immediately. The mask was made from the same material as the jacket.
Lafuma showed 'anti-dust jacket' which does not stick dust by special processing. 'Anti-dust jacket' minimizes the generation of static electricity, preventing dust and foreign matter from sticking easily. It is also characterized by using a material with a refreshing sensation to reduce skin irritation, and by utilizing a mesh material at the top to make it breathable.
KOLON SPORTS presented fine dust fashion with a weather coat designed to protect the nose and mouth with a high neckline. The weather coat is waterproof, windproof and minimizes the adsorption of fine dust. It also features a stylish dress that can be worn anywhere anytime.
There is also a fashion brand that offers 'mask' products as an ite
m of fine dust fashion. Mantia has just launched the More Stop Mask. It is easy to fit comfortably in everyday clothes because it is designed according to three-dimensional curve of face. Prospec has released a 'Fine dust-proof air cushion mask'. This mask has a 0.3-micro-sized filter and is excellent in dust filtering power.
An industry official said, "Anti-dust has emerged as a hot topic in the industry as it has recently become known as 'Smog Couture', a fashion that recognizes fine dust." It is spring that I want to decorate and there are many outdoor activities. It seems to be continuing. "