Han Hyo-joo becomes top cosmetics model, beating Kong Hyo-jin and Park Shin-hye

ActressHan Hyo-joo,Kong Hyo-jinandPark Shin-hyebecame the top 3 models in cosmetic brands.

The Korean Business Reputation Research Facility analyzed 27,264,079 big data of 36 cosmetic brand models from the 15th of August to the 16th of September. They measured the participation, media and communication levels of consumers.

The brand reputation measurement extracts big data from brands and analyzes consumer activities which create graphs on values on participation, communication and sociality. The order of cosmetic brand models start withHan Hyo-joo, thenKong Hyo-jin,Park Shin-hye,Han Ji-min,Kim Yeon-ah,Song Hye-kyo,Jeon Ji-hyeon,Kim So-eun,Sin Min-ah,Oh Yeon-seo,Choi Seol-ri(Sulli),Bada,Baek Ji-young,Kim Hee-ae,Suzy,Lee Young-ae, Kyeong Ri,Lee Honey,Goo Ha-ra,Kim Ji-won-I,Yoona,Sin Hye-seon,Eom Hyeon-kyeong,Song Ji-hyo,Kim Tae-ri,Choi Ji-woo,Hwang Jeong-eum,Lee Jeong-eun,Eom Ji-won,Lee Cheong-ah,Hong Soo-ah,Kim Seong-ryeong,Jeong In-yeong,Lee Tae-im,Jang Seo-hee,Cha Hwa-yeonand more.

The participation levels forHan Hyo-joowas 1,133,715, while others included 1,298,034 for media, 1,005,543 for communications and 3,012,692 for brand reputation.

Second comesKong Hyo-jinwith 709,115 in participation, 1,298,034 in media and 1,005,543 in communication.

In third place camePark Shin-hyewith 750,255, 582,084 and 703,197 in participation, media and communication, respectively.