[Hot Fashion] Why Lacoste Removed 'Crocodile Logo'

When the 'Crocodile' logo is emerging, the fashion brand 'LACOSTE' is. Lacoste then removed the crocodile logo from his clothes. Instead, 10 species of wildlife logos were attached. 

According to a recent fashion industry, Lacoste sold a polo shirt with an endangered animal logo instead of the crocodile logo, which it has maintained for 85 years as part of its endangered animal care campaign. 

Each shirt was made up of the actual number of remaining endangered species. Polo shirts with a limited edition of 1,775 copies, including 30 pieces from California, 40 pieces from Burma Loop Turtles, 67 pieces from Java Rhinoceros, and 250 pieces from Sawa were all sold out.

Some of the shirt sales are said to be used to fund the Global Environment Fund to protect endangered animals.

"Through this campaign, we hope that many people will recognize the seriousness of endangered species and participate in protecting wildlife," Lacoste officials said.