[ASKKPOP] IU also noticed to have worn inexpensive H&M dress in previous award ceremony + H&M rep responds
It was recently confirmed that actressKang So Rawas rocking a $30 USD 'H&M' branded dress at the '2014 Mnet Asian Music Awards,' garnering much attention to her rather prudent choices.
However, it seems as though IU was actually the first to wear an affordably priced dress on the red carpet as she was seen wearing a dress from H&M at '2014 Melon Music Awards' held back in November 12. The dress was reported to have cost around $30 USD as well. The flowy dress decorated with flower printscan be found on H&M for $24.95 USD.
And to give a little twist to the dress, the artist made a slight modification to the original design so that it would compliment her figure.
Representatives of 'H&M' revealed toDongA, "We are currently holding sponsorship programs, focusing much on top celebrities such as Kang So Ra, IU, and Lee Hyori. Current celebrities are looking for sponsors that coincide more with their style and preference than the prices of the product."
They also revealed that both the dresses that Kang So Ra and IU wore sold out in a matter of days and even products on the shelves are currently out of stock as well.