JYP China, middle Tencent music joint venture idol group 'Boy Story' debut in September this year
JYP Entertainment (JYP) has been making full-scale efforts to secure influence in the Chinese pop music market.
JYP's China subsidiary, JYP China, and TME (China Tencent Music Entertainment Group), a joint venture between Shinsung Entertainment Group Boy Story (BOY STORY) is the starting point.
The Boy Story is a boy group of average age 13 years, consisting of 6 members: Han (14), Zhao (13), Xinglong (13), Low (13), Ming Lui (12) and Shuyang (11). It was packed up as a member of the Chinese community with the aim of a thorough localization strategy.
Boy Story was born under the keyword 'Reality appeared.' Boy Story pursued a strong performance based on intense hip-hop-based dance music, positive message lyrics, and calm dance, and swaggy fashion style. Try to get attention.
In particular, Park Jin-young, the head of JYP, who is the "hand of Midas" who gave birth to a lot of idols representing K-pop, participated in the selection of the team. In September 2016, Baidu Tieva, the largest online community platform in China, produced a program titled "Strange Uncle was here" about the selection process of Boy Story, and GOT7 member Jackson and Pei from Mt. Preheated. 
Boy Story has been born under the plan of JYP, which possesses outstanding ability to search for idols, and has already secured a strong fan base through pre-promotion, which introduces the color and identity of the team ahead of its official debut in September this year.
Prior to his debut, he released four single free singles for one year. REAL! I communicated with my fans through the project. The first single "HOW OLD RU" started on September 1st, and the second single "Can not Stop" on December 15th, the third single on March 30th, "Jump Up" (JUMP UP) "on June 12 and the final single" Hands Up "is scheduled for release on June 12. The producer of these singles will also take on the role of Park Jin-yeong Strengthen the capacity of the story.
In addition to the debut, JYP 'BOY STORY manual Beggins' which contains the training, etc., and 'BOY STORY Guide 1.0' which shows the growth story of the members of the free singles and the members. did.
Boy Story, who has been in charge of excavation and debut project of Boy Story, said, "Boy story, which has been prepared for two years, expresses 'real idol' which is distinguished from existing idol in China. I am expecting more Chinese fans and love after the official debut, as I already informed the team's color and ability. We are also planning a large-scale showcase tour to announce the start of Boy Story along with his debut. "
Meanwhile, JYP is planning to launch a variety of projects starting from Boy story in China and securing its status as Asia's leading entertainment company.