KCON USA LOCKS 2018  in  News

Back by:  asianlook  on  March 16, 2018 03:01 AM





7th Edition of the Massive Korean Youth Culture Fandom Event

Plans Expanded Programming and Larger Beauty Zone on Convention Floor




Los Angeles, CA (March 15, 2018) – KCON USA, the world’s largest Korean culture convention and music festival, announced its return today at SXSW 2018 in Austin, Texas. The seventh edition of KCON USA will run this summer in the New York metro area on June 23-24 at the Prudential Center in Newark, NJ, and in Los Angeles on August 10-12 at STAPLES Center & LA Convention Center.  The festival will continue to be the leader in spreading Korean pop culture to new and existing fans, with its star-studded concerts and convention expanding this year to include additional K-beauty and esports offerings. Angela Killoren, COO, CJ E&M America made the announcement during a SXSW panel entitled “How K-pop Grew Beyond Niche.”


More than 128,000 fans came out to experience KCON USA in 2017 – the most in the history of the event since it launched in 2012. This year’s KCON USA will continue the tradition of providing unprecedented access for American fans to a line-up of A-list concerts, celebrity meet and greets, as well as workshops and panels that cover every aspect of Korean culture and entertainment. The programming does not stop at music, with food, fashion, television, film, esports and more playing important roles in the bi-coastal event. This year, KCON will expand the K-Beauty component of the convention bringing in brands normally inaccessible to U.S. consumers. Participants will be announced in the coming months.


For more information and the latest KCON news, we invite fans to visit www.kconusa.com and follow @KCONUSA on Twitter, where more information will be announced. Fans can also join the conversation with #KCON18NY and #KCON18LA. Recap videos of both LA and NY events can be found on its YouTube channel (www.youtube.com/kconusa). Additional photos from KCON 2017 USA can be found here. A link to the logo can be found here.



KCON USA (kconusa.com) is the largest North American convention dedicated to ‘All Things Hallyu.’ The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia as well as returning to Japan. KCON has also held events in France andUAE.  



CJ E&M is Asia’s leading content and media company headquartered in Seoul, Korea. It has five main business units - broadcast, film (CJ Entertainment), music, live entertainment and animation. Since 2011, CJ E&M has been contributing to promotion of Korean culture around the world, through the company's 'One Source, Multi-Content' strategy. As a trend leader in Asia, CJ E&M has produced and distributed various popular content, some of which include Asia’s largest music awards Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents (2014), Ode to My Father (2014) and Veteran (2015), along with sought-after television programs such as The Incomplete, Grandpas over Flowers and Reply 1988. With regional offices in Asia and the U.S., CJ E&M currently employs over 2,000 people worldwide, and is traded on KOSDAQ under the ticker 130960

Take a look to previous KCONs!








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