Lancome Picks Lee Na-young as its face in Korea

ActressLee Na-young, who recently admitted she has been dating actorWon Bin, is the new model for Lancôme, a leading cosmetics brand from the L'Oréal Group.

"We thought that Lee's elegant and sophisticated look matches the modern and feminine image of our brand", the company said. "We also believe that Lee, who has maintained her stunning beauty throughout her 15-year career, is perfect to promote our newest cosmetic lines".

Emma Watson, Kate Winslet and Julia Roberts all serve as global Lancôme models, but Lee will specifically represent the company in the Korean market.

She recently finished shooting commercials for the company and they will begin airing from the end of August.