"Lee Seung Gi Airport Fashion?" ... the star of the airport does not know the public Fashion

The fashion publicity agency sends a scheduled email to media and reporters in advance for star fashion marketing of the airport. On May 30, a publicity agency sent an email requesting that Lee Seung - gi go out on May 31 as a Tokyo fan meeting schedule as usual.

The reporters waited for Lee Seung Gi to appear at the airport at that time. Lee, however, did not show up. It was because I had already left abroad on another schedule two days ago. This can be called 'Lee Seung Gi airport fashion' event.

The PR agency suggested in the press release that Lee Seung-gi, the chief stylist executive in charge of the airport, would proceed with the airport fashion business, and the agreement between the individual stylist and the brand was conducted. I was able to confirm whether it was fitted, received the confirmation of the products to be worn and the departure information to KakaoTalk, and delivered a letter to media outlets on May 30 at 6:00 pm. "

According to the publicity agency, the contact information of the person in charge accompanying the entertainer, such as manager, should be described when the star information is transmitted to the airport. But this time was an exception. The stylist has asked me to write his contact details because he will accompany Lee Seung-ki. The agency believed the words of the stylist in a series of things and shared the schedule.

"This is a part of the work, Lee Seung-gi, who is responsible for the stylist to accurately grasp the truth, and it is necessary to express the position, the parties will be confirmed," he said.

Promoting a star to dress is not an arbitrary process by the stylist. Usually, it is common to make a contract between a management company and a brand. But a contract between a company and a brand requires a lot of money. Fashion promotional agencies are known to have many relationships with stylists and managers and to dress with simple contracts. I also wear branded products that I am familiar with.

It is confirmed that the contract between Lee Seung-ki and the PR agency is not a contract between the company and the brand. The public relations agency said that the contract was signed between the individual and the brand after talking with the stylist. In other words, it seems to have given the stylist a monetary cost and clothed Lee.

An industry official said, "It's often the case that a star wears a star dresser. It is because there is not a troublesome procedure to contact the company and the brand as well as being able to promote the airport fashion quickly, "he said." Sometimes it is difficult to even when the star does not wear a product to wear. "

Star's airport fashion is called runway, which attracts more attention than fashion show runway chief. That's why Star airports are often advertised. Airport fashion is perceived as valuable content in media that ignores commercial articles. This allows the PR agency to expose the promoted branded products to the media, and brands can advertise their products to many with little money.

Another industry official said, "There are occasions when a star without a schedule wears a fashion brand, takes it to the airport and takes a picture," he said. "I take a photo of a star airport fashion and distribute it to reporters."