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Levi's, Exo Kai and Spring Campaign ... "Kai Doomu Performance Eyes"

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Levi's unveiled his full 2018 spring campaign "LIVE IN LEVI'S" with Exorcai (KAI) on the 15th.

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According to Levi 's, the LIVE IN LEVI'S campaign is the campaign that shows Levi' s core values, showing the most up - to - date appearance in music, and empathizing with music and delivering one message. In spring 2018, Exocai will take on the role of Heroin Influenza, telling the truth, music, culture and irresistible iconic style that Levi seeks to deliver through his most brilliant "down" moments. Levi's has unveiled the story of Kai who finds and enjoys true me through music through sensuous campaign music and dynamic Kai's solo performances.

In the campaign pool video, Kai shows a liberty by expressing her style of music with various Levi's iconic denim styles and expressing them through her dance performance. Kai is well known for her style of dance, which has the best dance skills and outstanding fashion sense. She shares her moments of freedom and unstoppable self-expression with the millennials of her contemporaries in various moments in daily life. I was able to take the story of 'me down' with dynamic and moving performance.

Meanwhile, the new LIVE IN LEVI'S campaign video featuring Levi's and Kai's can be found on the official website of Levis and the SNS.

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