MLB, 'EXO' as a new model

The fashion brand MLB (MLB ) announced on 13th that it has selected the idol group EXO  as a new model . 

Exo, who has been the new face of MLB since this season, will be the #MBBCREW, the ambassador of MLB's #bemajor campaign.

"I think the exos of excellent visuals and trendy images are good models for MLB's brand identity," said an MLB official.

Meanwhile, MLB plans to advance into Macau and Southeast Asia markets with the opening of Hong Kong's first store last year. On the 23rd, there will be a commemoration event for the opening of Hong Kong's second store, Time Square, opened last month. The event is attended by Exo (Seth, Chan-Yeol and Kai).