Read on Mobile

"NICE than Nike" ... men and women prefer brand fashion products

131657_67339_3458

As the purchasing power of male consumers is increasing in Korea, men in the online mall prefer brands more than women. In other words, it is to purchase more branded products such as Nike, rather than no-brand or fake (goods).  

According to Timonne, sales of branded apparel sold by men in the last two years were 21 percent higher than that of women (40 percent). Men's brand preference increased 11% p from 50% of sales last year. On the other hand, women accounted for 60% of non-brand clothing purchases such as SoHo fashion and showed a difference from men.

Among all male brand apparel brand buyers, the share of male buyers in their 40s or older was 38%, up 9% p from last year and topping their 30s (36%). In the case of women, the percentage of women in their 30s was still 37%, which was much higher than those in their 40s or older (25%).

Timon said, "In terms of purchasing fashion goods for women, the preference is clear and various items are available. Therefore, we analyzed the purchase of various products together without limiting the brand." Men are still buying clothes online "We tend to prefer familiar branded products because there is a big and conservative burden of failure."

There is also a prediction that male customers' brand product purchase ratios are high as the sports outdoor market develops. An official from the fashion industry said, "Sports and outdoor clothing are mostly branded products that are on and offline compared to casual clothing. This tendency suggests that males may have a higher rate of online purchase of branded products. "

Looking at Gmarket's sales growth in the first quarter of last year, female customers 'purchases decreased by 7%, while male customers' purchases increased. Especially, sales volume of sports apparel and sneakers showed 13% increase in male, showing a big difference from that of female (1%).

Meanwhile, according to Shinsegae Department Store, average monthly per capita consumption of Shinsegae Menzu Life Samsung Card holders was 3 million won in March this month. Approximately 70% of women's customers are 7 times more than their average monthly earnings (40 ~ 500 thousand won).