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[ASKKPOP] Netizens claim that Jun Ji Hyun doesn't deserve the presidential award

When it was announced thatJun Ji Hyunwould bereceiving the presidential awardfor the '2015 Korean Pop Culture and Arts Awards,' netizens sparked heated debate as to whether or not the actress truly deserves the award. They are asserting that it is an "irony that Jangbaek Mountain spring water model Jun Ji Hyun will receive the presidential award." 


The "irony" refers to how Jun Ji Hyun, who was an exclusive model for the ChineseEvergrande Group's spring water brand, will be conferred the presidential award when it should only be given to those who solely represent Korean culture.  


One netizen allegedly wrote, "The presidential award doesn't suit her when she was active as a model for a brand that referred to Baekdu MountainasJangbaek(or Changbai)Mountain," and yet another netizen pointed out, "She herself said that she has no patriotism for Korea." 





Last June, Jun Ji Hyun's popularity in China skyrocketed after her role in 'You Who Came From the Stars.' She was selected as the exclusive model, along withKim Soo Hyun, for Evergrande Group's brand 'Evergrande Spring.' The problem arose from the label on the 'Evergrande Spring' bottle, which named the water's source of origin asJangbaek(Changbai)Mountain. Jangbaek is the name that China uses to refer toBaekdu Mountain, in a tacit attempt to makeGoguryeo(one of the three ancient kingdoms of Korea) a part of Chinese history for theNortheast Project. Despite being chosen as the exclusive model for an ad that implicitly acknowledges China's Northeast Project, Jun Ji Hyun's agency pushed ahead with the actresses' endorsement. The agency stated, "The Evergrande Group is an enterprise without any political ties, and its brand 'Evergrande Spring' has no relation to the Northeast Project." You can read more aboutthe controversy here.


Regarding this whole controversy, a rep from theMinistry of Culture, Sports, and Tourismrelayed toSports Seoulon October 28, "We didn't know about the Jangbaek / Baekdu Mountain controversy. There were no objections to Jun Ji Hyun during our public verification process; we selected her as the recipient of the award due to her significant contribution to the Hallyu wave.




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