New Balance, IU and "Down in New Walkers' campaign in progress ..." pictorial interviews will open "  in  Fashion, Fashion

Back by:  HyonJoo.Kim  on  October 18, 2018 08:14 AM

New Balance, IU and "Down in New Walkers' campaign in progress ..." pictorial interviews will open "

It advances global sports brand New Balance (NEW BALANCE) is a brand new story with IU Muse "New Walkers Down (New Workers Down) 'campaign. 

According to New Balance on Tuesday, the New Walkers Down Campaign, launched in 2018 for the FW season, unveils stories of people who are not bound to one job and continue to try different styles. Through this, we intend to define the meaning of existing Workers and to support New Walkers who continue to develop themselves through constant challenges. As the first story, we released a photo album, a music video, and a collaborative sound source along with singer Lo Ko and Woo Jae Jae. 


Both the protagonist of the first story unveils a selection of the brand Muse IU, New Walkers beautiful pictorial image. IU being active across the music industry and broadcasting industry is continuing to challenge the singer, actor, lyricist, serves a versatile talent, ranging from producers. Recently demonstrated to commemorate the 10th anniversary of his debut to announce a new song 'beep' Challenge (BBIBBI) through the new Alternative R & B, to discover from among those hardest IU 'hip' emotions.


New Balance official said, "The campaign introduces the ideas and inspiration as her new Walkers through various express their talents and five kinds of identity keyword IU of living based on the personality of their own" and "# Singer # Actor # lyrics I will show content with stories based on interviews and pictures of five keywords such as # Producer # Lee Ji Eun. " 


On the other hand, this pictorial utilizes all-black background composed a down jacket and IU to appear in three dimensions. It is differentiated from the existing pictorial with its differentiated visual style styling various colored items here.








uploaded images.


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