Project M, brisk sales at new stores ... 120% sales of sweater cardigan  in  Fashion

Back by:  HyonJoo.Kim  on  March 12, 2018 09:30 AM

Project M, brisk sales at new stores ... 120% sales of sweater cardigan

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Fashion Contemporary Fashion Contemporary Casual Brand Project PROJECT M announced that it has exceeded the target sales of new store along with expansion of distribution network nationwide.

Project M opened new stores in seven locations in the first half of this year, including AK Suwon, AK Pyeongtaek, Lotte Mia, Lotte Daegu merchants, Lotte Jeonju, Lotte Daejeon and Lotte Gwangbok stores. 

In particular, AK Pyeongtaek, which opened last month, achieved average weekend sales of KRW6.6 million, ranking first in offline sales.

As a result of the rise in store sales, the company focused on promoting brand-name gifts for all purchasers at new stores and focusing on increasing brand awareness and attracting new customers.  

According to the project manager, "The sales of padded coats increased 70% compared to the previous year, and sales of sweater cardigans increased by 120%." The main items such as shirts and pants also led to sales "He said.  

ProjectM plans to concentrate its brand sales capabilities on department stores and premium outlets, and expand sales to 70 billion won this year through efficient store operations. 

Meanwhile, ProjectM has a total of 35 stores including new open stores. 

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Fashion Link: kstarfashion
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