SM Entertainment will be opening an official online store called “SMTOWN &STORE” on April 5!
The official online store open 'SMTOWN & STORE' (SM Town & Store) April 5, SM Entertainment (hereafter SM).
According to the SM on April 2, 'SMTOWN & STORE' is a global e-commerce platform that can meet various lifestyle products related to celebrity such as beauty, fashion, living, as well as music, It is also available as an application on the 12th of the month.
Especially 'SMTOWN & STORE' provides personalized service 'Celeb for You', which allows you to check the latest products of the selected customers' preferences. 'MEDIA P! CK' (media pick) introducing hot items in various media, 'CELEB P! CK' (SELPH PEOPLE), which presents products recommended by SM artists directly; And 'P! CK (and peek)' corner which emphasizes special curation such as 'STYLIST P! CK' (stylist pick) which recommends product suitable for the trend.
In addition, only limited products that are sold only in 'SMTOWN & STORE', and customizing items that can be selectively manufactured according to their preferences will be presented. Korean language, English, Japanese, and Chinese, it is possible to use various products related to celebrity more easily.
'SMTOWN & STORE' will be held at 2 pm on the 2nd day before the official opening. From the 12th, we plan to launch a guerrilla shipping promotional event that celebrity will visit in person.
