SSF shop to enhance mobile user convenience ... "Fashion Portal is evolving"

Samsung C & T's fashion division plans to revitalize the online shopping mall SSF shop to make it easier for users to purchase. 

According to Samsung C & T's fashion on the 15th, SSF shop has strengthened the convenience of online and mobile shopping under the slogan of 'shopping happiness (show success)'.

And further strengthened AI-based digital customer service. Only the image finds the desired product based on the learned information such as color, material, and style. We also select products that are similar to those products and show them to customers.

We also strengthened 'Get the Style', which offers curation and styling services reflecting the characteristics of fashion malls. We introduce not only information about various styling, but also differentiating method of coordination according to TPO such as style styling that can be used in real life. In addition, based on the trend analysis data provided by 'Samsung Fashion Institute', we expanded the service to understand fashion trends and to understand trends.

We also carry out online AS service. Even if you do not visit the store, you can get service through mobile anytime and anywhere. You can attach a photo of the repair item to your mobile phone and take it with your request. When it is received, the courier article visits the customer without a separate work and collects it directly. It provides real-time consultation with AS service specialists to provide information on repair, time and cost.

The SSF shop official said, "We will support customers who have difficulties in choosing products without being disturbed by anyone through this site reorganization." We also offer differentiated services such as suggesting the latest fashion trends and clothes that match anytime and anywhere. " I said. 

Meanwhile, SSF stores opened in 2016 grew 44% YoY and 22% YoY, respectively, as of the end of last month.