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STEVE J & YONI P STYLE

The name of the designer, yoni, is BAE SeungYon. Think and dark eyeliner makeup and the dyed blonde hair is now her trademark. She is now one of the most successful designers in Korea thanks to her sensual design and energy. Let’s look into her style and life.

 

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1. OM astringent, 2. OM facial tonic balm, 3. MAC flat out fabulous, 4. Dior Bernie Pandore, 5. Genzo Violet Eau de perfume. 6. Diptique Cypress

 

BEAUTY

TONER: Toner astringent from Italian Organic Cosmetic brand, OM. Effective to relieve puffiness on face

CREAM: OM tonic balm consists of 14 different organic oils. The aromatic scents ease the stress.

BODY LOTION: Santa Maria Novela. Instant moisture supplement with fresh scent

POWDER: Estee Lauder double wear stay in place powder

SPA: The Trinity Spa in Hannam-dong

 

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1. Steve J & Yoni P T-shirt, 2. Eco bag from Steve J & Yoni P, 3. Jem & Pebbles silver rings, NIKE Dunk sky high shoes

 

FASHION

UNTERWEAR: simple Calvin Klein underwear

JEANS: Acne jeans with modern northern European style

T-SHIRT: Playful print t-shirt with fun lettering, Steve J & Yoni P

DRESS: Bohemian look Isabel Marant dress. Perfect match with leather jacket and oversized cardigan

JACKET: Tailored jacket from Golden Goose make your look classy

DAY BAG: Canvas eco bag from Steve J & Yoni P trunk collection

JEWELRY: AA. Gban by the model-turned-designer AHN JaeHyun

FAVORITE BRAND: She also fell in love the ‘Acneism’ Acne studio and Isabel Marant

HOT SHOPPING SPOT: 10 Corso Como and Beaker

SHOES: Giuseppe Zanotti

ATHLETIC SHOES: Nike

 

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1. Front view of Daelim Musuem, 2. Andy Warhol, 3. Lekki Lee, 4. BMW 650i convertible, 5. Long board collection with my boon

 

LIFE STYLE

FAVORITE GALLERY: Daelim Contemporary Art Museum. Impressive art exhibitions like Steidle and Photo exhibition of Ryan McGinley

FAVORITE POP ARTIST: Andy Warhol

FAVORITE PHOTOGRAPHER: Juergen Teller of Marc Jacobs and Celine

FAVORITE MUSICIAN: Lykke Lee from Sweden

FAVORITE SNS: Instagram (@yonipai

FAVORITE CAR: BMW 650i convertable

FAVORITE HOBBY: Long board surfing

 

 

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1. Rainy street in London, 2. Poster of ‘Dirty Dancing’ 3. Rita Ora, a hot style icon

 

INSPIRATION

INSPIRATIONAL PLACES: Museums and bookstores

A MUST-HAVE LUXURY: a trip to sun shining beach

FAVORITE CITY: Our second hometown London, which is where the brand initiated

FAVORITE MOVIE: ‘Two mothers’ originated from the book Grand Mothers by Doris Lessing and ‘dirty dancing’

FAVORITE MUSIC: I follow rivers by Lekki Lee, a theme in the movie ‘Blue Is the Warmest Colour’ and Lita Ora’s songs

STYLE MUSE: Rita Ora

MOTTO: Love, Laugh & Life, as is tattooed on my arm

 

 

THE ARTICLE IS EXCERPTED AND TRANSLATED

FROM THE FEATURE ARTICLE IN ALLURE MAGAZINE

THE CITED ARTICLE CAN BE FOUND ON ALLURE WEBSITE

http://www.allurekorea.com/content/view_03.asp?menu_id=05040200&c_idx=012203020000092