Suzy Menkes visits Rome’s new Moschino store

Sandara Park of 2NE1 wearing the Moschino dress from the McDonald collection

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Jeremy Scott is doing Franco proud

I take it all back! When Jeremy Scott showed his first collection for Moschino, I was sniffy about his McDonald’s-meets-Sponge Bob collection.

Katy Perry wearing Moschino dress posing with SNSD

But after seeing the new Moschino store on Rome 's Via del Babuino, I am a convert.

I smiled at the puns: Master Peace on a bag and Just Fur You on a furry jacket - one of many desirable designs from kidswear to evening outfits.

I thought the grainy wood interior faced off beautifully the brash blue and yellow chairs in the airy fashion display room.

Singer and actress Son Dambi carrying Moschino mini bag

I laughed at the sight of the Sponge Bob carriage in the window, as a constant stream of passers-by took photos for Instagram.

And I had a tiny prick of tears in my eyes when I saw Franco Moschino's artwork from 1989: The Sky in a Shoe, the Magritte-style image of a cloud-decorated shoe floating through a cloudy sky, framed by black high heels; and Cul de Sac, a naughty French pun for a pair of jeans in acrylic on canvas, with rumpled jeans around the frame.

Farewell Franco - you died much too young. But Jeremy Scott is doing you proud.

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