The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!  in  News

Back by:  asian  on  April 6, 2019 04:52 AM

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

Entertainment Broadcasters' Brand Reputation In April 2019, Big Data analysis was analyzed as follows: 1) Park Nae Rae 2) Kim Jong Min 3).


The Korea Reputation Research Institute analyzed 29,086,380 brand-name data of 50 brands from March 5, 2019 to April 6, 2019, and analyzed the brand awareness, media volume, Were measured. Compared to March, 35.316,217 brand big data, which is entertainment, 17.64% decreased.

Brand reputation index is an index that classifies brand value data, communication value, media value, and social value and weights by extracting brand big data and conducting consumer behavior analysis. The brand reputation index of entertainment broadcasters was analyzed by participation index, media index, communication index, and community index.

In April of 2019, the rank of 30th place in the brand reputation of the entertainment broadcasting company is Park Narae, Kim Jong Min, Lee Youngjae, Yoo Jae Suk, Kang Ho Dong, Kim Jong Kook, Park Myousoo, Lee Kwang Soo, Jong Hyung Don, Shin Dong Yeop, Kim Gura, Lee Sang Min, Kim Hee Cheol, Lee Kyung Kyu, Yu Hee Yeol, Jang Do Yeon, Park Soo Hong, Jo Seo Ho, Yang Sae Chan, Seo Jang Hoon, Lee Su Geun, Lee Hye Jae and Kim Yong Man .


And the Park Narae brand was analyzed as the brand reputation index 2,373,199 with participation index 994,238 media index 342,441 communication index 384,219 community index 652,301 . In March, the brand reputation index 1,643,058 than 44.44 Rose%.


Kim Jong Min brand was analyzed as brand reputation index 1,402,018 with participation index 265,122 media index 323,037 communication index 251,559 community index 562,300 . In March, the brand reputation index 1,514,586 than 7.43 were down%.


Third, and Lee Young-ja brand was analyzed as the brand reputation index 1,356,587 with participation index 110,375 media index 148,401 communication index 625,284 community index 472,527 . In March, the brand reputation index 2,134,984 than 36.46 fell%.

And Yoo Jae Suk brand was analyzed as brand awareness index 1,324,976 with participation index 320,989 media index 194,733 communication index 421,245 community index 388,008 . In March, the brand reputation index 1,630,274 than 18.73 fell%.

5, and KangHoDong brand was analyzed as brand equity index 1,187,469 with participation index 168,343 media index 209,880 communication index 341,847 community index 467,399 . In March, the brand reputation index rose 1.46% from 1,170,350 


Park Chang-hwan, the head of the Korean corporate reputation research institute, said, "As a result of an analysis of brand big data for April 2019, Park Nam-rae ranked first in the category of entertainment broadcasters. According to category analysis of entertainment broadcasters , 17.64% decrease compared to 35,316,217 In detail, brand consumption fell 36.28%, brand issues increased 2.18%, brand communication fell 9.73%, and brand spreads fell 15.92%. Reputation analysis.

"Park Nam-rae, who was the top performer in the entertainment industry in April 2019, was leading the popularity of viewers by constantly showing new colors in the broadcast. Link analysis showed that" new, likes, sexy " The analysis of the keyword was analyzed with a high score of 'I have a feeling of selfishness', 'Wisdom tour', and 'Grunting sound '

The Korea Corporate reputation research institute is analyzing the brand big data to understand the change in brand reputation. This brand reputation survey analyzed 50 entertainment broadcasters. Kim, Jong - min, Yong - cheon, Kim, Suk - jin, Yong - cheon, Kim, Sook - Ju, Kim, Heung - cheol, Kim, Hee - chul, Lee, Kyung - gyu, yangsechan, Seo Jang-hoon, Lee Soo-geun, Lee Hwi-jae, gimyongman, ha ha, Song - eun, Jun Hyun-Moo, Lee Hyo Ri, Kim Jun-hyun, Mun Se-yun, Kim Gun Mo, Yoo Byung-Jae, Kim Gook Jin, Jeong Jun-ha, Kim Byung-man, Defcon, yuminsang, Park Mi-sun, gimmingyeong, Ji Suk-jin, Ji Sang-Ryeol, Lee Guk-joo, yunjeongsu, Nam Hee-suk in Korean brand data analysis.

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