The Korean Business Research Institute has released the brand reputation rankings for female advertisement models for the month of August.  in  News

Back by:  TaekYon.Kim  on  August 15, 2018 07:25 AM

The Korean Business Research Institute has released the brand reputation rankings for female advertisement models for the month of August.

The Korea Research Institute for Corporate Identity analyzed 21,357,176 brand data of 50 female brand models from July 13, 2018 to August 14, 2018 to communicate with consumers' brand participation. And the amount of diffusion was measured. In June of 2018, the number of women's advertising brand brand Big Data increased 57.72% from 13,540,870. 

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Brand reputation index is an index that classifies brand value data, communication value, media value, social value, and weights by extracting brand big data and analyzing consumer behavior. In the brand reputation analysis, we analyzed the reputation index as a participation index that affects consumers, a communication index that affects consumers, and a community index that measures diffusion size of brand. 
august-female-advertisement-brand-reputation
8 years 2018 Female advertising model Brand Reputation 30th ranking IU hand better, Irene, Park Bo-young, Hong Jin-young, bright, Kim, gimtaeri, unconcerned, do sanctuary, Yeong-ja Lee, Joe BoA, Han Hyo-joo, Kang Han Na, fifty weeks, soo, finance , Son Ye-jin, Chung Chae Yeon, Jang Shin Young, Kim Se-jung, Sihyun, Hgo Eun, Yoona, Park Na-rae, Jesse, Victoria, Kim Hess, and Nancy

No. 1, IU brand as the participation index Index 147 947 160 542 Communication Community Index 1,156,371 1,464,859 were analyzed by brand reputation index. Compared to June's brand reputation index of 1,039,903, it rose 40.87%. 

Second, and the brand value of Sannabe was analyzed as brand participation index of 800,427, communication index of 118,910, community index of 292,539, and brand reputation index of 1,211,876. Compared to June's brand reputation index of 536,021, it rose 126.09%. 

Third, the Irene brand was analyzed as the brand reputation index 1,086,041 as the participation index 324,385 communication index 75,356 community index 686,300. Compared to June's brand reputation index of 391,863 in June, it increased 177.15%. 

Korea Corporate Reputation Institute guchanghwan director of "August 2018 Female advertising model, brand reputation analysis, IU brand was ranked first. Female advertising model looked brand category compared to last June 2018 Female advertising model Brand Big Data 13540870 dog , And 57.72%, respectively. In detail analysis, brand consumption rose 49.39%, brand communication increased 24.16%, and brand spread rose 77.21%. 

Following good "August 2018 Female advertising model recorded a brand reputation first in the keyword analysis for IU brand", beautiful, love, "came out higher, link analysis," chamyiseul, Samsung Card, Maxim "This was higher brand The positive rate of 63.10% came out in the positive negative ratio analysis "

The Korean Corporate Reputation Research Institute analyzes the brand big data to understand the change in brand reputation. 8 years 2018 the girls advertising model, brand reputation analysis IU hand better, Irene, Park Bo-young, Hong Jin-young, bright, Kim, gimtaeri, unconcerned, do sanctuary, Yeong-ja Lee, Joe BoA, Han Hyo-joo, Kang Han Na, fifty weeks, soo, finance, Son Ye-jin , Jae-yeon, Jae-young, Jae-won, Jae-hee, Kim, Ji-won, Joe, Seo, Hyun-jin, Lee, Si-young, Jang, Do-yeon, Seo, Hyun-jin, Pristine, Jeon, So-hee, Moon, Chae-won , Byeong Jin Hee, Young Ae Lee, Soo Ae, Goarra, Hye Ri, and Jung Yoo Mi. 

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