The mainstream met the popular ... Sports brand, idle marketing boom  in  Fashion

Back by:  HyonJoo.Kim  on  September 6, 2018 06:03 AM

The mainstream met the popular ... Sports brand, idle marketing boom

Puma - BTS, Bean Pole Sports - Twice, Adidas Originals - Black Pink, Reebok - Wanna One ... 

The 'idol marketing' trend for the sportswear industry this fall is strong. In order to collect new products and bring out the brand image young at the same time. 


According to the industry on March 30, PUMA will show sneakers on July 31, where members of the BTS participated in design production. Prior to this, the official SNS (social network service) account was attracted by the advertisement of 'PUMA BASKET made by BTS' (PUMA basket made by BTS) and 'BTS shoes'. Sneakers carved the debut date of BTS. From 2015, the BTS, a domestic model of PUMA, will also act as a global model from this year.


Bean Pole Sports, which has changed its business domain from sportswear to brand name, has been carrying out various marketing activities in cooperation with Model Twice. In the event of launching, we present Twice Bromide and Sign CD to the purchasing customer. I tried to transform the brand into Bean Pole Sports, which pursues a young and sophisticated feeling in Bean Pole Outdoor, which was a fair image. 

Adidas Originals has put the black pink, which attracts attention in the fashion industry, as a pictorial model. Members 'Jennie' s 'Trefoil Dress' was called 'Jennie One Piece' and became a hot topic. Reebok selected Wanna One as an Asian model in the second half of this year. The idea of "Warner One's pick" will be developed as a marketing strategy based on the fact that Wanna One is a group formed by the selection of viewerProspectpec has used Momoland as its original line model. 

An industry official said, "We want to broaden the consumer base by responding to the 1020 generation." If we take the idol group as a model, the brand will become more youthful and definitely become an issue. " "Retro products, such as 'Original' and 'Classic', are popular among young people, so the Idol group is selected as the line model."

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