This summer, fashion is drunk

The fashion industry, such as Guess and Boogae Baekmyeong, Spao and Haitai Acacia, Bodyguard and Demi Soda, has recently attracted attention by collaborating with food and beverage. 

Hyundai Department Store has opened the 'Chamisul' pop-up store with Hate Jinro at the Pangyo branch in June for several months. In the pop-up store, they introduced limited edition products that collaborated with 'Chamisul' content and apparel brands and sold more than 30 items of nine brands, including the Hedis, Thiaipoman series.

Hyundai Department Store said, "I put the mascot 'toad' of Hite Jinro in sales products to provide interesting contents to younger people and to bring nostalgia to middle-aged and elderly people." With the fresh contents unfamiliar to consumers, (SNS), aiming at word of mouth, brand image is a strategy to add fun, "he said.

The contemporary multi-shop 'Beaker' of Samsung C & T's fashion division will work with the domestic handmade beer brand 'Magpie Brewing Company' to open a pop-up store in Beaner Hannam store until July 19, Sell the goods.

Beaker operates pop-up zoning at the entrance of Hannam branch and also has a limited edition canned beer collection designed by Beacar and 'Macphy' together with four core beers representing 'MacFai'. In particular, beakers are made up of collaboration products such as a picnic mat, a cooler bag, a beach towel, and a glass cup with the theme of "outing" reflecting the customer's desire to picnic in the city. We used pink and green colors of young sensibility as points and added refinement with dot design reflected in the whole theme.

An official from the fashion industry said, "In the fashion industry, summer is an offseason. So, it seems to be a strategy to increase sales by collaborating with the liquor industry, which is going to increase sales in the summer. "Unusual collaboration fashion products are popular in SNS, so the advertising effect is excellent. "