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[Trend] [Big logo] Fashion industry to recycle ... Sports outdoor also joined

Popular with logo brands such as Gucci and luxury brands

- Resurrected as a big brand 'Big logo' in the 90's such as Fila and Leakage

- The sports enthusiast with 'Big logo' for outdoor 

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# The Italian luxury brand Gucci is in its second heyday with a green / red tricolor and a unique 'GG' logo. In recent years, sales have been rising with "logo play", a trend to show brand identity by emphasizing 'logo'. "Logoless" products, which do not have a tricolor or "GG" logo on the front, have been popular for a while. But in 2015, a new Gucci chief designer, Alexandro Michele, reinterprets and re-applies Gucci-specific points, resulting in a new trend in Gucci's tricolor and "GG" logo.

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Instead of the 'logoless' trend, 'big logo', which uses a bigger logo, has become a trend, starting with luxury brands. This was partly due to the retro trend that has been going on for a while. In addition, SNS trends such as the Instagram have recycled a large logo. The luxury goods revived the heritage products of the brand with a modern sense and launched new products of the logo play successively. Since last year, various fashion brands, such as casual wear, sports, and outdoor wear, have joined the trend with products emphasizing the "big logo." This year is the same. 

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Fila, Kay Swiss, Leakage, who enjoyed the heyday of the 1990s, enjoy the second prestige by putting the logo that was hidden in the product again. Nowadays, you can easily see those wearing clothes with a big logo on the street. Sales of sports brand apparel products, which are sold under the "big logo" keyword, grew 124% YoY, according to data from AK Mall's sales volume in the last year (2017). Fila's Big Logo T-shirt showed a high growth rate of 402%. Adidas's basic logo and big logo short-sleeved polo shirts, hoodies, and one-to-one men's footwear have grown by an average of 120%, while sales of big logo related apparel such as Vans 67% and Puma 54% have all skyrocketed. 

This year, sports outdoor brands are launching a lot of fashion products that emphasize logos. Outdoor Milet has launched a variety of products utilizing the vintage logo through heritage collection 'Millet Classics'. This is a product with a design element that utilizes the early logos of Miele. Reebok Classic handed out a collection of products using Reebok 's vector logo as a design point in collaboration with the street brand' Cric '. The entire garment has a large Vector logo. Tamil Hilfiger's Tamjin presented 'Capsule Collection 4.0', which utilizes an iconic design brand logo. A big logo point design was stylishly put into various product groups such as a windshield, a one-man, and a hooded T-shirt. Kappa is also introducing the "Banda series," which is gaining popularity as a logo play design. 

An official from the fashion industry said, "Nomadic fashion, which pursues a natural fashion, has been a trend since it was introduced a few years ago, but now the brand has become attractive." " Not only in the brand but also in the sports & outdoor industry, with big logo designs and intense complementary colors. "