[Trend Biz] Outdoor industry, consumer temptation keyword 'Cool Tech' in summer

"Cool" is the key word that the outdoor industry aims for the summer consumer. Every year, the outdoor industry cool down the body temperature, and warm weather, comfortable wearable cold wear functional wear unfolds. Cool-Tech, the so-called 'Summer Tech Competition'. This year, we are attracting consumers by diversifying cold-functional apparel and upgrading their technology.   

# Nepa 

Nepa upgraded its cool cold functional apparel 'Ice Cold Series', which was expanded to cool pants products that were limited to existing T-shirt products this year. The NEPA ICE Cold series has newly applied the 'Hyper Cooling System' to maximize the cooling effect. The hyper-cooling system maximizes the cooling effect by applying cold print technology that immediately lowers ambient temperature through the endothermic effect when sweating. This year's ice cold pants, which can be opened like a T-shirt, are also made up of 'Ice Cold Pants' products. 

# Black Yak 

Black Yak released the 'Yak Ice' series. The 'Yak Ice' series is a melting process using sugar alcohols such as xylitol and erythritol, applying the principle that water is dissolved while generating an endothermic reaction during skin contact. In order to differentiate the product, creora fresh, which is a deodorant functional raw material, is treated with natural ingredients such as chitosan and green tea to effectively catch the sweat odor, which is a summer handicap. This year, we expanded the yak ice series, introducing the technology that was only applied to T-shirts to pants.