[Trend Biz] Summer 's selection of fashionable ' Cool Biz '

The most notable keyword in the summer men's wear market is 'Cool Biz'. The fashion industry has been attracting consumers as Cool Biz fashion products due to the increase in the 'Grooming' in recent years and the men who want to look fashionable in the summer even in a fashionable way. This year, cool and cool products with differentiated materials and processing methods were poured. 

Bruno Barf, Mediterranean linen shirt

This year's Italian men's wear brand Bruno Baffi has launched a 'Mediterranean Linen' product that offers a luxurious texture and cool fit with 100% Italian imported linen. The Mediterranean linen shirt has outstanding sweat absorption and breathability as well as a typical cool material. In addition to the five basic linen shirts in white, khaki, indigo, red, and navy, they are made up of three types of soft striped patterned shirts of blue, salmon pink, and white. In particular, this year, we introduced three kinds of Chinese color shirts which added the comfort of the neckline, so that we could create a formal feeling without wearing a tie. 

Indian, Air Hall Print Jacket

Men Town casual brand INDIAN showed 'Air Hall Print Jacket' which added cool feeling by using the material with air hole. It has a quick-drying function that absorbs and dries sweat quickly and provides a comfortable fit even in hot summer days. The printing technique that expresses the fabric organization is used to give a sophisticated image, but even the people who meet with Indigo and Blue color that emphasize coolness of unique fabric texture give the effect of feeling softness. It is characteristic that it is easy to put on and take off as well as heightens activity by application design that eliminates shoulder pad which can seem to be a little hard. In addition, it is easy to use on business trips and trips as well as a business place where it is possible to packable and requires tidiness.

Brooks Brothers, Seersucker Sports Shirt

The American Classic brand Brooks Brothers unveiled the lightweight and cool 'Searseca Sports Shirt'. Searchers are attracting attention as a popular material in the summer due to a soft fit that is as good as linen. 'Searseca Sports Shirt' boasts a sleek appearance with the use of 100% Cotton Seersucker. Seersucker unique fabrics Wrinkle, so easy to stick to the body is excellent ventilation, even in hot and humid summer is good to wear lightly. With button-down collar design, you can produce a neat business shirt look with neat matching with SLEX.

Brenwood, washable suit

Men's wear Brenwood has launched a washable suit jacket and pants, a washable suit. It is a product that broke the stereotype of a suit that water washing is difficult. This is a suit that is easy to manage for men who need to wear suits despite the hot weather. You can wear comfortable suits throughout the summer with the elimination of sweat odor even with a wash of 40 degrees or less without the burden of having to leave dry cleaning every time. In addition to using wool blend materials that are easy to absorb sweat and quick drying, Shirose processing method, which is good for prevention of distortion and shape resilience, enables businessmen to complete a stylish look that is both fashionable and comfortable even in summer.

An industry official said, "Since the use of summer products has been extended from May to early September, there are a growing number of men who use various cool beads to complete a beautiful summer look."