Recent news about INY

  • by asianlook  -  July 20, 2019 06:02 AM

    New girl group INY set to debut through a showcase

    New girl group INY(아이니) set to debut through a showcase. INY, comprised of Woorin, Ella, and Miyoo, were chosen through a system in which they were selected from a group of musicians and singer trainees that were waiting to be matched with a business that required s…

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 INY's Logo

The logo is a rebus created by Milton Glaser and consists of the capital letterI, followed by a red heart symbol (), below which are the capital lettersNandY, set in a rounded slab serif typeface called American Typewriter .

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene's advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono . The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser's original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art , New York.

The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Center site . The black spot approximates the site's location on Manhattan Island.

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 INY's New York State song

"I Love New York" was written and composed by Steve Karmen in 1977 as part of the advertising campaign. In 1980, Governor Hugh Carey declared it as New York State's anthem. In a move that was remarkable for Karmen, who is well known for retaining the publishing rights to his songs, he gave the rights to the song to the state for free.

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 INY's Imitations

Actor Robin Williams wearing a T-shirt that incorrectly states "I loveheartNew York" in Arabic .

The logo has become a pop-culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming "I..." can be found wherever tourists gather. New York has tried to uphold its trademark by filing nearly 3,000 objections against imitators (to 2005).

Parodies, such as " I Spayed My Pets " (using a ♠ ) or " I Club Seals " (using a ♣ ), have also appeared.Facetious expressions beginning "I heart…", are based on a literal reading of the logo (e.g., the filmI Heart Huckabees).

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 INY's See also

  • Friday the 13th Part VIII: Jason Takes Manhattan – horror film criticized for using the "I Love New York" music
  • Heart in Oregon
  • I Love L.A.
  • I Love New York – reality-television show competition featured on VH1
  • Theme fromNew York, New Yorkby Frank Sinatra
  • Tourism in New York City

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