Seo InYoung (Elly)


Seo In-young( Hangul :서인영; born on September 3, 1984), also known asElly, is a South Korean singer, dancer, model, television host, and actress. She was a member of girl group Jewelry and featured on the reality showWe Got Marriedwith Crown J. In May 2012, Seo established her own private entertainment company, IY Company.Seo also hosted the beauty programStar Beauty Show(2012).

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 Seo InYoung (Elly)'s Career

2007:Elly Is So Hotedit

On February 26, 2007, Seo In-young released her first solo album,Elly Is So Hot. Despite being known as the 'sexy dancer' of Jewelry , she stated she wanted to move away from her strong dance image and become a softer, elegant and more sensual entertainer. The first single from the album was "I Want You" ("너를 원해"), which was written, composed, and produced by Jung Yeon-joon of Uptown .

The song, which has a mix of Latin and R&B styles, was promoted as a dance remix near the end of her promotional activities.

2008:Elly Is Cinderellaedit

Seo In-young in 2008

In February 2008, it was announced that the singer would be participating in the popular MBC variety showWe Got Married. She was paired with Korean urban artist Crown J. The couple was later coined as the 'Ant Couple'. The couple later released a digital single titledToo Much, which was eventually used as the theme song for the show. A club remix version was released on her second solo album.

. The music video of the lead single,Cinderella, was composed by PSY . The song continued her success as solo artist.

2009: Departure from Jewelryedit

Both members left the group after finishing promotional activities for the songSophisticated.


On June 6, 2010, her third album,Lov-Elly, was released. (This was her first release since leaving Jewelry .) The album, which consists of all ballads, showed a soft, but powerful side to the singer.

"Goodbye Romance" experienced enormous chart success and eventually peaked at #1 on the music program M! Countdown , earning the singer her first solo award.

In July 2010, the singer joined the SBS reality showHeroes. She received a lot of negative press for her feisty and headstrong persona.

. It includes the lead singleInto The Rhythm.

2011:Wash&Brand New Ellyedit

In early 2011, the Jongno branch of Cheil Industries named Seo In-young as the creative director of their imports division. She worked with French luxury brand 'Nina Ricci' to design a limited edition handbag line named 'Nine Ricci x Seo In-young'.

On May 6, 2011, Seo In-young released her second single albumWash. The emotional song showcased her exceptionally powerful vocals. The music video was said to be filmed in Thailand, with a concept of multiple emotions, such as an elegant woman underwater and a sad woman in front of a mirror. Star Empire Entertainment released a music video teaser and a behind the scenes video, however, no official music video was released.

On August 20, 2011, the singer participated in the popular television showImmortal Songs 2. The episode, dubbed 'female vocalist special', showcased seven of South Korea's top female vocalists. Seo In-Young's rendition ofJust Like The First Timewon the hearts of viewers and was declared as the best performance of the episode.

On October 4, 2011, two comeback photos of the singer were released ahead of her official comeback. In early November, she pre-released the songLoser. On November 13, 2011, the singer officially released her third album,Brand New Elly, with the lead singleOh My Gosh.

2012: IY Company,ANYMORE&Let's Danceedit

On May 18, 2012, it was announced that Seo In-young would be establishing her own private entertainment company, IY Company. She is no longer associated or under contract with Star Empire Entertainment .

On August 13, 2012, Seo In-young became the main MC of 'SBS E! - Star Beauty Show'. The show focuses on beauty and fashion tips.

The full-length music video was released two days later. The single quickly experienced enormous success, securing the #1 spot on every single Korean music chart, achieving the coveted 'all-kill'.

On October 18, 2012, Seo In-young took to the stage and began promotions on M! Countdown, where she performedANYMOREandLet's Dance.

2013:Forever Young&Love Meedit

In early 2013, Seo In-young became a main voice coach forVoice Korea Kids, a spin-off ofThe Voice of Korea. The show aired from January 4, 2013, to February 1, 2013.

Forever Young. The album is considered Seo In-young's return to ballads and contains the promotional single "Let's Break Up."

The single and music video were officially released the following day."Love Me" was instantly met with positive reviews and quickly climbed digital charts.

2016:Back to Star Empire Entertainment, Comebackedit

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 Seo InYoung (Elly)'s Discography

Studio albums
  • Elly Is So Hot(2007)
Extended plays
  • Elly Is Cinderella(2008)
  • Lov-Elly(2010)
  • Brand New Elly(2011)
  • Forever Young(2013)
  • Re Birth(2015)
  • SIY(2015)

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 Seo InYoung (Elly)'s Filmography



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 Seo InYoung (Elly)'s Awards

2003 2003 Korean Music Awards Vocalist of the YearWon
18th Golden Disk Awards Best Music Video DirectorWon
20th Model Awards Best Dressed (Singer Category)Won
2004 11th Republic of Korea Entertainment Art Awards New Generation SingerWon
2005 KBS Music Awards Vocalist of the YearWon
2008 2008 Broadcast Entertainment Awards Best Fashion BrandWon
2008 Broadcast Entertainment Awards Women's Variety AwardWon
6th Design & Style Awards Fashion Icon of the YearWon
10th Style Icon Awards Style Icon of the Year (Main Award)Won
2009 4th Asia Model Awards Photogenic AwardWon
10th Republic of Korea Video Awards Photogenic AwardWon
2010 Mnet's 20's Choice Awards Most Influential StarWon

Mnet Asian Music Awardsedit

2007 Best Dance PerformanceNominated
2008 Best Female ArtistNominated
2010 Best Female Solo ArtistNominated
Best Vocal Performance - SoloNominated
2011 Style in Music AwardWon
Best Female ArtistNominated
2012 Best Dance Performance - SoloNominated
2013 Best Dance Performance - Female SoloNominated

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 Seo InYoung (Elly)'s Music Programs

Seo In-young's wins on Korea's televised music shows:M! Countdown on Mnet channel.

M! Countdownedit

2010 June 24 "Goodbye Romance"

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 Seo InYoung (Elly)'s References

  1. [공식입장] 소리바다 측 “서인영과 전속계약 체결”
  2. "'1인 기획사 설립' 서인영, 독자적 행보 걷는다". OSEN. May 18, 2012. Retrieved August 20, 2012. 
  3. "Seo In Young selected as the main MC for 'Star Beauty Show'". allkpop. Retrieved 6 April 2014. 
  4. "Seo In-young Returns as Solo". KBS World. July 11, 2008. Retrieved July 11, 2008. 
  5. "박정아-서인영, 쥬얼리 떠난다 (Park Jung Ah—Seo In Young, Leaving Jewelry)" (in Korean). Hankook Ilbo. December 11, 2009. Archived from the original on December 14, 2009. Retrieved December 10, 2009. 
  6. "Seo In Young reveals album jacket for solo album "Lov-Elly"". Kpoptoday. Hankook Ilbo. Retrieved May 12, 2010. 
  7. Choi, Na Young (2015-12-07). "'컴백' 서인영, "오랜만에 댄스곡 컴백 흥분된다"". 
  8. "서인영의 홀로서기는 성공할까…첫 싱글 'ANYMORE' 발표". Naver. August 20, 2012. Retrieved August 23, 2012. 
  9. "'여왕의 귀환' 서인영, 싸이 누르고 신곡 '애니모어' 음원차트 1위". Nate. August 21, 2012. Retrieved August 23, 2012. 
  10. "서인영 '렛츠댄스' 오늘(18일) 정오 공개…디스코 열풍 기대". TVREPORT. October 17, 2012. Retrieved October 18, 2012. 
  11. "서인영, `신상녀에게 부는 복고바람`". STARMK. October 18, 2012. Retrieved October 18, 2012. 
  12. "서인영도 컴백..5월 대전 가세". StarIn. May 15, 2013. Retrieved May 15, 2013. 
  13. "서인영 '헤어지자', 여자의 덤덤한 이별 예감… '변신 성공'". Nate. May 15, 2013. Archived from the original on October 5, 2013. Retrieved May 15, 2013. 
  14. "서인영 다이나믹 듀오 개코와 손잡고 댄싱퀸의 귀환알려". Sports Seoul. September 23, 2013. Archived from the original on October 5, 2013. Retrieved October 4, 2013. 
  15. "서인영, '나를 사랑해줘!'". Sports Chosun. October 3, 2013. Retrieved October 3, 2013. 
  16. "서인영 '나를 사랑해줘' 음원 발매, '러블리 댄싱퀸의 귀환'". star news. October 4, 2013. Retrieved October 4, 2013. 
  17. "서인영 '나를 사랑해줘' 차트 점령, 리스닝뮤직 승부수 '통했다'". star news. October 4, 2013. Retrieved October 4, 2013. 
  20. "2007 Mnet KM Music Festival Part1". Mwave. MAMA. Retrieved 2014-12-14. 
  21. "2008 Mnet KM Music Festival Part1". Mwave. MAMA. Retrieved 2014-12-17. 
  22. Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011. 
  23. "2011 Korean Music Festival Winners list". MAMA. Archived from the original on 2015-07-03. Retrieved 2014-12-14. 
  24. "2011Mnet Asian Music Awards part 1". Mwave. MAMA. Retrieved 2015-01-20. 
  25. "[Full ver.Part.1] 2012 Mnet Asian Music Awards". Mwave. MAMA. Retrieved 23 January 2015. 
  26. "2013 Mnet Asian Music Awards (part 1)". Mwave. MAMA. Retrieved 26 January 2015. 

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