Fashion Collaboration aimed at fashion industry, Kidult
A few years ago, the 'Kidul tribe' emerged as a big axis of the consumer market, and this year the fashion industry is launching items aimed at the Kidult. Kidult is a compound word for kid and adult that refers to adults who are still in their 20s and 30s but who still retain the mood and emotion of the child.
According to the Korea Creative Content Agency's "2016 Contents Industry Outlook" report, the domestic market size of the domestic market is estimated at KRW500 billion in 2014, but it is growing by 20% every year and by 2016 it reached KRW1 trillion.
According to the industry on the 28th, BLU LOUNGE MAESTRO, a stylish business casual brand developed by LF, has launched a collaboration with Robot Taekwon V, the hero of Korea. The 'Blue Lounge Maestro X Taekwon V' collaboration consists of around t-shirt with a representative mascot of cartoon characters such as 'Robot Taekwon V' and 'Cain Robot', a Tiare T-shirt and socks.
In addition, some stores including the Blue Lounge Maestro Lotte World Mall store sell 35cm and 13cm special edition Taekwon V figures, while Lotte World Mall Blue Lounge Maestro stores are colorfully decorated with large Taekwon V figures and related images.
On May 21st, UNIQLO, the global fashion brand, also presented its graphic t-shirt "Kakao Friends UT" lineup through its first collaboration with the national character 'Kakao Friends'.
UNIQLO Kakaro Friends UT has a special theme "Street Friends," which features characters such as Ryan, Moonji, Apechigi, and Frodo enjoying biking and skateboarding with their individual pose and expression. It consists of 16 designs for men and women and for kids.
The SPA brand 'SPAO', developed by E-Land World, announces a variety of collaborative products aimed at the Kidult every year. At the end of last year, we also exhibited 'Collaboration Island', space where fashion character collaboration products can be seen all at once.
An industry official said, "The popularity of the Kidul tribe has increased in recent years with the collaboration of characters and animation," he said. "We will continue to release items aimed at the Kidult."