[Golf wear] The main character of the field is '2030 Women'

'2030 Women' has emerged as a 'big hand' in the golf wear market. 

According to the industry on July 7, Black Yak 'Hill Creek' and S & A 'Tollbist' released this spring/summer season (S / S) were the main targets of '2030 Women' with Han Ye Sul and Ko Jun Hee as models. 'Golf wear = aha fashion' has broken the formula. 

Both brands account for 60% of women's wear. Wow, released in 2016, also has a 55% share of women's wear. Kolon Industries FnC division had two existing golf wear brands but added 'Wack' targeting 'young women'. 

There are two reasons why the golf wear market, which was ranked '4050 men', was reorganized around '2030 women'. This is because golf, popularly known as 'aristocratic sports,' has become popular, and athletic leisure has become popular. 

An industry official said, "As the millennial generation emerged as a major consumer, the generation of the golf wear market has been replaced. 

Because of this trend, existing golf wear brands are also developing new marketing strategies. Beanpole Golf at Samsung C & T's fashion division recently showed 'Park Sung Hyun NDL (Namda life) line' in collaboration with Park Sung-Hyun, aimed at young women golfers. It is characterized by utilizing points in color and design.

Marketing using SNS (social network service) is also noticeable. Wide Angle opened the amateur golf tournament 'Extreme Golf Challenge' at the end of last month, but it became popular as a concept to enjoy without riding a cart. Of the 60 participants, 70% (42) were in their 20s and 30s, and the proportion of women was 33% (20).