[ASKKPOP] Louis Vuitton reported to be seeking $100 million investment into YG Entertainment

YG EntertainmentandLVMH Moët Hennessy • Louis Vuitton S.Awere revealed to be in the process of discussing a large private equity fund investment.

When YG Entertainment was asked by theKorea Exchangefor a public announcement regarding this attraction of investment, the agency replied, "We received offers for investment and business collaboration from a third party, so we are in the midst of reviewing the attraction of investment including capital increase by issuing new stocks and allotment to the third party.

We have not yet decided on anything.  We will release full disclosure once we've reached a concrete conclusion within a month."

Through its affiliated private equity fund,L Capital Asia, Louis Vuitton is seeking to invest 100 billion won (~ approximately $100 million USD) in YG Entertainment.  This investment will be about 14% of YG's market capitalization of 700 billion won (~ $700 million USD).

The two sides entered negotiations in June and have not yet reached an agreement. Meanwhile, YG Entertainment's share prices rose around 15% from 40,550 won ($39 a share) to 46,600 won ($45 a share) after this news was revealed.